Accurate business details.
Business details and category review
Often still called Google My Business
Google Business Profile.
Make the real business clear.
A clearer first impression in local search. I review your Google Business Profile, service information and website connection to help customers understand the business.
- Ace Gas
- ACL Forklift Training
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
Your Google Business Profile can be an important first impression for someone searching locally. I help review the information, service presentation and connection with your website, so customers can understand the business and choose a sensible next step.
The profile should represent the real business: its correct name, suitable category, contact details and the location or service-area arrangement it is eligible to show. I review those details before proposing cosmetic changes.
I do not create fictional offices in target towns or use a location page as proof that a business is based there. My own service area extends beyond Wigan, but that does not mean I have an office in each place I work.
What matters in the work
A clearer direction.
Useful, measured work.
Services and photographs.
Services, photographs and relevant website routes
Genuine customer reviews.
Genuine review presentation and process advice
Website and profile.
Joined-up local website and profile improvements
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Ace Gas
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
- Web Design
- Web Development
- CRM & Automation
ACL Forklift Training
A focused, entry-level website for a Wigan training business. I built a clear route from the available forklift and equipment courses to a conversation with Steve about on-site training.
- Web Design
- Web Development
- Lead Generation
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Explain the services and the customer route
Useful service details, photographs and website links help a visitor understand what the business offers. I look at whether the profile leads to a relevant page and whether that page makes it easy to call, enquire, book or find practical information.
That connection matters. A profile and website with conflicting contact details, old prices or unclear services can create uncertainty at the moment someone is deciding whom to contact.
02Treat reviews as real customer feedback
I can help make genuine feedback easier to find and plan a reasonable process for requesting reviews from real customers. Review text must keep its source and context, and the business should respond in a way that reflects the actual experience.
A high review count can be valuable evidence for customers, but it does not justify claiming a market-wide ranking without a defensible comparison. I keep the wording accurate and avoid promising that a particular number of reviews will secure a Maps position.
03Review local visibility with the right limits
Local results depend on the searcher’s location and context as well as the business and query. I distinguish an observed search result from Search Console averages and from a dedicated local rank-tracking setup.
The work is quoted around the profile’s condition and the wider local SEO requirements. Suitable authorised access is needed before editing the profile, and eligibility or verification issues may require action by the business owner.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
Is Google My Business the same service?
Google Business Profile is the current name. People still commonly search for Google My Business or GMB support.
Can you guarantee a top Maps position?
No. Local results vary by relevance, competition, distance and context. I work on accurate information and practical improvements without promising a fixed position.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.