Focused landing pages.
Service and campaign landing pages
A useful website. A useful enquiry.
Lead generation.
Built around the next enquiry.
Bring your website, search, advertising and enquiry handling together. I help make the offer clear and the next step practical for the people you want to reach.
- ACL Forklift Training
- Ace Gas
Your developer. Your direct contact.
A proper starting point
More than traffic.
A useful next step.
A visitor is only useful to your business if they can understand the offer and take the next step. I bring website design, search visibility, paid advertising and enquiry handling together so each part of your online presence supports the same commercial goal.
A contact form submission is not always a useful enquiry. We start by looking at the work you want, the areas you serve, your capacity and the information you need before responding. That helps shape the offer, the pages and the questions we ask visitors.
For a training provider, that might mean course type, location and preferred dates. For a builder, it could be the kind of project and whether the customer is ready for a site visit. Collecting the right detail makes the website more helpful to the business after the click.
What matters in the work
Designed to fit.
Built to work.
Easy enquiries.
Enquiry forms and click-to-call journeys
CRM and booking.
CRM and booking integrations where suitable
Connected marketing.
SEO, AIO and paid campaign support
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
ACL Forklift Training
A focused website. Ready for the next enquiry.
A focused, entry-level website for a Wigan training business. I built a clear route from the available forklift and equipment courses to a conversation with Steve about on-site training.
- Web Design
- Web Development
- Lead Generation
Ace Gas
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
- Web Design
- Web Development
- CRM & Automation
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Give each offer a clear landing page
People arriving from Google or an advert should land on a page that answers their question. I plan service pages with relevant work, straightforward pricing where appropriate and a clear route to call, enquire or book. Important details should be visible before a visitor has to hand over their contact information.
The page needs to work on a phone, load sensibly and explain why someone should choose you. A modest website can do that job well. ACL Forklift Training and other smaller builds in my portfolio show the kind of focused presentation that suits an enquiry-led business.
02Connect the traffic with the follow-up
SEO and AIO can help people discover relevant services over time; Google Ads can support targeted campaigns when the offer, budget and tracking are ready. I can plan these channels together while keeping their costs and measurement separate.
Where useful, I can also connect the website with a CRM or booking service. Ace Gas combines Leadzilla enquiry handling with ServiceM8 booking routes. Your setup may be different, but the same question applies: when someone gets in touch, who receives it and what happens next?
03Measure the journeys that matter
I use the available evidence to understand which pages and campaigns are bringing relevant visitors, which actions they take and where enquiries get lost. Google Search Console, Analytics and Microsoft Clarity can each answer different questions when configured appropriately.
The aim is to improve lead quality and the customer journey, not to inflate a dashboard with low-value form fills. We agree what counts as a conversion, take account of consent and tracking limits, and use the results to choose the next improvement.
04Choose a package that fits the business
An initial business website starts from £800 plus VAT, with a defined scope and twelve months of website and email hosting. A fuller lead-generation programme can include ongoing SEO, AIO, advertising management and practical website improvements, quoted around the work required.
Advertising spend and third-party services are set out separately. I will not promise a fixed number of leads before understanding your market, budget and capacity. The first step is a conversation about the customers you want and how you currently win them.
A clear starting point
A proper plan.
A clear quote.
Choose the support your business needs now, with the scope agreed before work begins.
Discuss your projectYour starting price
From £800
- Website design and development
- On-page SEO foundations
- 12 months website and email hosting
- Managed Pro toolkit on WordPress builds
- Compatible AI/MCP connection setup as agreed
Plus VAT · per project
Starting price for an agreed business website scope. Larger content, bespoke software and external subscriptions are quoted separately.
Before we get started
Good questions.
Straight answers.
Do you guarantee a number of enquiries?
No. Lead volume and quality depend on the offer, market, demand, competition, budget and follow-up. We agree useful measures and improve the process using real evidence.
Can a small website generate leads?
Yes. A focused site can explain a specific service clearly and make it easy to enquire. It still needs suitable traffic, a credible offer and good follow-up.
Is advertising spend included?
Any advertising budget and management work are specified separately in the proposal, so the costs are clear.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.