Search data.
Google Search Console and Bing Webmaster Tools
Search visibility with a plan
SEO.
Help the right people find you.
Clear services, useful content and a website search engines can access. I turn SEO recommendations into practical changes, working directly with you from Wigan.
- Simply Worktops
- Ace Gas
Your developer. Your direct contact.
A proper starting point
Be understood.
Then be found.
A useful SEO plan connects what people search for with what your business actually offers. I’m Sam Jay Heaton, a Wigan-based web developer and SEO practitioner. I can work on the content, technical details and website improvements together, so recommendations can become practical changes.
I begin with your important services, customers and locations, then review the website and the evidence available. Search Console can show the queries and pages receiving impressions and clicks; Analytics can help explain on-site journeys; a crawl can reveal technical issues that prevent useful pages being found or understood.
A tool score is a starting point for investigation, not a list to follow blindly. I prioritise the issues that affect access, relevance, clarity and conversion, rather than changing pages simply to make another audit dashboard turn green.
What matters in the work
A clearer direction.
Useful, measured work.
Visitor behaviour.
Google Analytics and Microsoft Clarity where appropriate
Research and links.
Ahrefs research and backlink analysis within available access
Practical improvements.
Technical, content and on-page implementation
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Simply Worktops
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
Ace Gas
Ace Gas is a growing plumbing, heating and gas business based in Wigan. Sam has worked with the team for more than 10 years, building four websites and providing website and email hosting, SEO and general support along the way.
- Web Design
- Web Development
- CRM & Automation
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Create pages worth finding
Your main services need clear explanations, useful detail and evidence that belongs to your business. I plan page titles, headings, internal links and supporting content around distinct questions and buying decisions. The goal is to help visitors choose the right service as well as help search engines understand the site.
Local SEO, nationwide services and an online shop need different structures. A local business may need stronger service-area information and Google Business Profile work. A retailer may need category planning, product information, structured data and Merchant Center support. The plan follows the business model.
02Put technical recommendations into practice
Because I also develop websites, I can handle agreed implementation work rather than leave you with an unexplained spreadsheet of warnings. That can include redirects, indexability, canonicals, internal links, performance improvements and changes to the page templates.
Care matters when a website already has traffic and rankings. I preserve useful URLs, prepare recovery before consequential changes and check the result after release. Not every fluctuation requires another edit; we need to allow time for crawling and measurement.
03SEO and AIO share strong foundations
AI search has added new ways for people to discover a business. Clear service information, credible examples, consistent entity details and accessible pages support both conventional search and AI-assisted discovery. I can improve those foundations while keeping the work specific and measurable.
No one can guarantee a position in Google or a mention in an AI answer. I explain what has changed, which data is available and what remains uncertain. Search Console average positions are period averages, not a fixed ranking for every person in a town.
04Choose the right SEO service
I offer local SEO for service businesses, nationwide SEO for broader markets and e-commerce SEO for product-led businesses. E-commerce SEO starts from £400 plus VAT a month, with the agreed scope covering category and product work, Merchant Center support, monitoring and website improvements.
For other SEO projects I review the website, competition and required work before quoting. Tell me what you sell, where you sell it and which enquiries or sales matter. We can then build a plan around commercial priorities rather than a long list of keywords alone.
Tools with a purpose.
Google Search Console
Bing Webmaster Tools
Google Analytics
Microsoft Clarity- Ahrefs
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google Search Console
Google search queries, pages, indexing and technical visibility.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
Before we get started
Good questions.
Straight answers.
How long does SEO take?
There is no reliable universal deadline. Existing visibility, competition, crawl frequency and the work required all affect the timescale. I report on dated evidence and agreed priorities rather than promise a fixed result.
Do you make the website changes?
I can implement agreed content and technical improvements as part of the scope, working directly or alongside your existing team.
Is AIO a replacement for SEO?
No. AI visibility is an additional discovery consideration built on many of the same useful content, crawlability and credibility foundations.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.