Connected tools.
API and CRM integrations
From the interface to the integration
Web development.
The bits that make it work.
Connect the website people see with the systems your business relies on. I develop practical features, integrations and applications, with one direct point of contact.
- Digital Space
- Sumison
Your developer. Your direct contact.
A proper starting point
Good ideas.
Working software.
The visible website is only part of the job. I’m a full-stack web developer who can connect the front end, the database and the systems behind your business. I build new features, improve existing websites and help remove the manual work between an enquiry and the action that follows.
A development brief often begins with a practical frustration: staff entering the same details twice, a quote that takes too long to prepare, a shop that cannot show trade prices properly, or reports assembled from several exports. I map out how the process works now, where the rules live and what a better version needs to do.
That discovery helps us decide whether to extend the existing website, use an established platform or build a separate application. Keeping a working system can be the right choice. Rebuilding everything is not automatically a better solution.
What matters in the work
Designed to fit.
Built to work.
Useful quoting.
Custom quoting and calculation tools
Trade features.
Trade pricing and customer-specific features
Clear reporting.
Operational dashboards and reporting
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Digital Space
Part of the business. Beyond the build.
Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.
- Web Development
- Consultancy
- Maintenance & Support
Sumison
Sumison is a Manchester-based trade business, manufacturing its own products and selling through several channels. Sam has worked with the business for around eight years, working across several e-commerce websites specialising in doors, handles and hardware.
- Web Design
- E-Commerce
- Web Development
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Build the right connection
I work with WordPress, WooCommerce, OpenCart, Shopify, Magento and PHP-based development including Laravel. Each platform has different strengths, restrictions and ongoing costs. I explain those trade-offs in terms of your users and your team, rather than asking you to choose a framework from a list.
Integrations can connect forms, CRM records, products, orders, booking services and reporting. The important details include validation, permissions, duplicate handling and what happens if another service is unavailable. A connection needs a supportable process around it as well as an API request.
02Custom features for the way you work
A bespoke CRM, quoting tool or dashboard starts with the information people need and the actions they are allowed to take. I can work with your staff to define fields, stages, calculations and approval rules, then build and test the features against realistic examples.
Ace Gas provides an example of this joined-up approach: website enquiries are sent to Leadzilla through an API, while ServiceM8 supports booking routes. They are separate parts of the customer journey; the value is in making those routes clear and useful, not pretending they are one system.
03Development you can review and maintain
The proposal sets out the feature, the agreed behaviour and the information or access needed from your side. I use a review version for significant changes so we can check the main journeys before they affect the live business. Sensitive data and permissions need particular care.
I also consider how the feature will be supported after launch: who changes its settings, how failures become visible, what needs backing up and whether an external service introduces ongoing fees. That makes the finished work easier to run and easier to develop further.
04Support for your existing team
You may already have an in-house developer, an agency or a software supplier. I can work alongside them on a defined part of the project, review a proposed approach or help translate a business requirement into a practical specification.
Tell me which platform you use, what needs to happen and where the current process gets stuck. I will help separate the essential work from the nice-to-have ideas and put together a clear development proposal.
Before we get started
Good questions.
Straight answers.
Do you only develop WordPress websites?
No. WordPress is a major part of my work, but I also support e-commerce platforms and bespoke PHP/Laravel development. The choice depends on the actual project.
Can you connect a website to a CRM?
Yes, where the CRM provides a suitable authorised API or integration route. I check the data, permissions, error handling and ongoing service requirements before promising the connection.
How is bespoke work priced?
Custom development is quoted around the agreed features, integrations, existing code and testing requirements. A discovery stage can help define a complex brief.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.