Products and variations.
Products, categories and variation planning
WordPress commerce with room to grow
WooCommerce.
A shop that fits the way you sell.
Bring online selling into WordPress with a store shaped around your customers and operations. New builds, existing-store improvements and custom features, developed with practical support.
- Sumison
- Simply Worktops
Your developer. Your direct contact.
A proper starting point
Start with your business.
Build around the brief.
WooCommerce brings online selling into WordPress. I can build a new store, improve an existing one or develop the features your sales process needs, with attention to both the customer journey and the work behind the order.
The product range shapes the store. We discuss categories, variations, product information, delivery rules and how customers compare options. A useful category structure helps people find the right item and gives the search work a clearer foundation.
The checkout also needs to fit the business. Payment options, taxes, shipping and customer accounts should be understood before a design is treated as finished. I test the agreed journeys using a safe route rather than assume a good-looking product page means the store is ready.
What matters in the work
Designed to fit.
Built to work.
Trade customer features.
Trade pricing and customer features as scoped
Stock and fulfilment.
Stock, fulfilment and API integrations
Search and support.
SEO, paid campaigns and ongoing support
From the portfolio
Different businesses.
Individual thinking.
A few examples of the websites and long-term relationships behind my work.
Sumison
Sumison is a Manchester-based trade business, manufacturing its own products and selling through several channels. Sam has worked with the business for around eight years, working across several e-commerce websites specialising in doors, handles and hardware.
- Web Design
- E-Commerce
- Web Development
Simply Worktops
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
- WooCommerce
- Web Development
- SEO & AIO
The detail behind the work
A considered approach.
From the start.
The choices, practical details and support that shape your project.
01Trade features and operational connections
WooCommerce can support different kinds of selling, including customer-specific pricing and trade requirements when the right rules and implementation are in place. We define who sees which prices, how accounts are approved and how exceptions are handled.
Sumison is a verified example of my WordPress/WooCommerce work, with trade pricing features and Linnworks integration. Simply Worktops and Blanket Box are further WooCommerce projects with ongoing search and advertising support. Their different briefs show why the store needs to follow the business model.
02Improve the working store carefully
For an existing shop, I review the current plugins, custom code, feeds and integrations before recommending changes. A small layout improvement and a stock-system integration carry very different risks. Live orders and customer records need a sensible release and recovery plan.
I can also help with category and product content, Merchant Center/free listings support and performance issues. New features should be tested against the existing checkout and account journeys, not added in isolation.
03A clear build and ongoing care
New e-commerce builds start from £1500 plus VAT for an agreed scope, including design, development, on-page SEO and first-year website/email hosting. WordPress builds include the managed Pro toolkit; payment fees and specialist external services are identified separately.
E-commerce SEO starts from £400 plus VAT a month. Maintenance, advertising and additional development can be planned around the shop’s requirements, with a clear distinction between routine care and a new feature project.
A clear starting point
A proper plan.
A clear quote.
Choose the support your business needs now, with the scope agreed before work begins.
Discuss your projectYour starting price
From £1,500
- E-commerce design and development
- Product/category and checkout setup as agreed
- On-page SEO foundations
- 12 months website and email hosting on hosted builds
- Managed Pro toolkit on WordPress builds
Plus VAT · per project
Catalogue complexity, imports, bespoke integrations, payment-provider fees and external platform subscriptions are scoped separately.
Before we get started
Good questions.
Straight answers.
Can you connect WooCommerce to a stock system?
Where a suitable authorised integration or API exists, I can scope the data flow, update rules and error handling before implementation.
Can you work on an existing shop without rebuilding it?
Yes. I review the store first and recommend focused improvements where they are the better option.
Connected services
Find your next step.
Your next chapter
Good things start
with a conversation.
Tell me what you are working towards. I’ll help you find a useful next step.