Henry’s is a family-owned Texas-style smokehouse in Lancashire. I brought its bold personality, restaurant experience, catering offer and smokehouse store together in a website that gives each customer a clear route.
Henry’s Smokehouse is based in Greenhalgh, near Preston and Blackpool. Its identity comes from a hands-on approach to barbecue, a family story and the atmosphere of gathering around a table. The website needed room for that character while still helping people do ordinary, practical things: look at the menu, book a table, plan an event or order food to enjoy at home.
I used the visual language of the smokehouse rather than a generic restaurant formula. Bold typography, warm colours and close-up food imagery create a distinctive first impression. The presentation gives the business its own rhythm, with the important choices still easy to find.
One brand, several customer journeys
The main navigation separates food and drink, the store, catering, events and the family story. A diner can follow the table-booking route, while someone arranging a wedding or work event can explore the catering information. Customers looking for smoked meats have a separate route into the shop. These are related parts of the same business, with different questions to answer before someone takes the next step.
The store presents products through categories and individual product pages. Delivery and collection guidance is linked close to the shopping journey, so practical details are not left as an afterthought. It is a different task from restaurant marketing, and the design reflects that without making the shop feel like a separate brand.
