Retail & e-commerce
Comfort, with character.
rucomfy is a family business making beanbags and soft furnishings in Lancashire.
The business behind the website
rucomfy is a family business making beanbags and soft furnishings in Lancashire. Its range includes seating for adults and children, outdoor beanbags, cushions and pet beds, with different shapes, fabrics and colours to explore.
The online shop needs to serve shoppers who know the product they want and those discovering what might suit their home. Product detail and lifestyle inspiration work together, helping customers move from a broad idea towards a particular choice.
A varied catalogue calls for more than a single route through the range. Product categories, fabric and colour choices, photography and practical details all have a part to play in helping people understand what they are buying.
My work with rucomfy covers web design, development, hosting, SEO and maintenance. It brings the storefront and its ongoing care into the same relationship, supporting a retail website with a broad and visually distinctive product range.
The shop combines product collections with individual product information. Category routes help organise the catalogue, while photographs and descriptions give shoppers a closer view of the finishes, shapes and possible uses.
Considered from every angle
Categories organise the range by product type and use, with fabric and colour options helping narrow the choice.
Categories organise the range by product type and use, with fabric and colour options helping narrow the choice. A shopper can begin with a room, an age group or a particular kind of seat.
Product and lifestyle photography show how the range looks in use.
Product and lifestyle photography show how the range looks in use. Colour and texture remain central to the experience, giving a soft-furnishings shop a visual identity rooted in what it sells.
Product pages bring photographs together with dimensions, materials and care information.
Product pages bring photographs together with dimensions, materials and care information. Those practical details support the choice, particularly when different sizes and fabrics can change how a product fits into a space.
Search visibility
A snapshot of the business’s Google Search activity, showing how people discover its website and search for the brand.
Source: Google Search Console, 18 September–15 October 2026. Web search, all countries and devices. Property: https://www.rucomfybeanbags.co.uk/. Clicks and impressions cover this property; position is the average for the named brand query during this period.
People behind the project
The store brings a colourful catalogue into an organised shopping experience. It gives customers several ways to explore, then space to look closely at the individual product before choosing.
My design and development work is supported by hosting, SEO and maintenance, keeping ongoing website care alongside the storefront itself.
A closer look
A few views of the pages and the experience on different screen sizes.
Your project could be next
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